This selection of articles contains practical tips and information for small business owners during these challenging times. Think: website design help, digital marketing tips, at-home photography guides, and more.
The Latest
Crisis communication tips for small business owners
12 easy virtual team building activities
Working From Home
How to stay productive at home
Wondering how to stay productive at home? At times like these, home office productivity is important. Check out these working from home tips to keep you on track.
- How to use video to connect with customers
How (and why) small business owners started using streaming services in this tough time. - How to improve your posture when working from home
Stay physically well with tips from a posture expert. - 5 ways to stay mentally well at home
5 tips for looking after your mental health when working from home. - How to stay connected with remote employees
4 tips for collaborating and connecting in work-from-home situations. - How to work from home with kids
Try these 5 tips from Vistaprint employees around the world. - 12 easy virtual team building activities
Keep your remote team connected with bingo, recipe swaps & more.
Customer Stories
Podcast: Takeout Takeaways
Chef Johnny Burke tells us how he shifted his restaurant’s focus to offer food delivery and more.
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Podcast: Namaste At Home
Lisa Natale gives tips on offering virtual yoga classes via streaming video. -
Podcast: Impressions of Saratoga
Maddy Zanetti shares how her store pivoted to continue making a positive impact during the quarantine. -
Podcast: Dancing From Home
How a dance instructor operates classes virtually and how she stays in touch with her students. -
How small businesses can support their communities
4 ways to give back -
A chef’s tip on how to offer takeout and delivery
Hear Chef Johnny Burke's tips for adding new offerings & giving back to the community.
Web Presence
Free digital marketing tools to boost your business
Transition your business to digital with these free digital marketing tools! From social media templates to one-page websites, Vistaprint has launched free tools to get your business online.
- How to create a business website
If you don't have a website yet, now's the time to make one - learn how in 8 parts. - How to choose the best content for your website
Create a compelling content plan with these 5 things. - 10 things that make your online presence look unprofessional
Stand out from the crowd with a polished, professional online presence. - Getting online reviews for your business
Positive reviews = more customers, more profit, and more opportunities. Follow these 5 steps to get started.
E-Commerce
Making the most of your online storefront
How to use your online shop to express your brand and attract new customers.
- Podcast: Becoming an expert Etsy seller
Megan and Meagan started Hello Pride to make a difference in the LGBTQ+ community. Along the way, they became expert Etsy sellers...listen to find out how. - Podcast: Running a successful Etsy shop
Brit and Sean Wilkins run a wildly successful Etsy store. Listen now to get Brit's expert tips.
Marketing
Crisis communication tips for small business owners
How to stay connected with customers in an authentic way.
- How to shift your content plan
4 tips for staying relevant. - Email marketing guide
Kick off your email marketing strategy with our guide for small businesses - The beginner's guide to email subject lines
Make your opening lines personal, practical, and punchy.
Branding & Creative
How to take professional photos at home
All it takes is a phone camera and a little natural lighting.
- Is it time for a rebrand?
Here are 5 signs it's time to update your branding.
How to get started and stand out on social media
Want to attract new followers and stay connected with customers? Answer these questions and get ready to stand out on social.
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Learn 10 tricks for maximizing Facebook posts...without spending any money.
Have you ever gone "live" on Facebook? Get everything you need to give it a try here.
Check out some of our best tips for growing (and engaging) your social audience.
6 easy tips for boosting digital engagement with customers.