Your 2020 small business holiday to-do list
On a scale of one to ten, how organized are you for the upcoming holiday rush?
Whether you’re a confident nine or an apprehensive five, the festive season is typically a busy time, both professionally and personally, for everyone. And this year, marketing during the holiday season might feel like navigating uncharted territory.
Even in challenging times, people will still want to celebrate and exchange gifts. You should plan your holiday marketing strategies accordingly to get the most from this period of increased customer spending.
We've created a month-by-month to-do list of holiday marketing tips, starting in October, to help you tackle the upcoming holiday rush and make meaningful connections with customers.
October holiday marketing tips
Pumpkin patches and cooler weather might be top of mind in October, but don't miss your chance to get a headstart on holiday marketing.
November holiday marketing tips
November is home to two key shopping holidays: Black Friday and Cyber Monday. Since these two sale holidays are later in the month, think about launching an early November promotion to attract proactive shoppers. And as you prepare for these major sales, don't forget to decorate your storefront (digital and real-life!) and announce your upcoming promotions.
New offerings this year? Whether you're curating an online gift shop or selling festive face masks, let customers know ahead of time with an e-newsletter, postcard, or social post.
December holiday marketing tips
As the holiday shopping season winds down, use this month to say 'thank you,' reflect on your successes, and look ahead.
So, whether you’re thanking customers and clients, encouraging more visits to your store, or trying new marketing tactics, this year's outcome can help inform what you do next year...though the world could be very different in 2021.